Dr. Daniel began his career as a clinical psychologist, in honor of his groundbreaking work, he is referred to as “the father of performance management.” It can be found that he was one of the first to make extensive use of the science of behavior analysis in business. More than thirty years ago, Dr. Daniels began pursuing his mission: to help people and organizations apply the laws of human behavior to optimize performance.

While Dr. Daniels began his career as a clinical psychologist, he quickly became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors. It is then that he made the connection that the science could be successfully applied outside of a clinical setting. With this conviction, he began to consider the impact of applying behavioral science to the workplace. Dr. Daniels’ impact in the workplace led him to coin the phrase Performance Management and he founded the consulting firm, Aubrey Daniels International.